MARKETING AGENCY
Director of Data & Analytics
​​​Position: Director of Data & Analytics
Location: Remote (US Only)
Base Salary: $170,000 - $200.00
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Company Overview:About the Company:
A leading omni-channel marketing and operations partner, this agency delivers comprehensive digital commerce solutions — from click to ship. As a new generation of omni-channel experts, they support brands across marketplace management, performance advertising, and creative services. With over $1 billion in revenue managed on behalf of their clients, they specialize in scaling brand sales across D2C platforms, Amazon, Walmart, eBay, and beyond.
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Director of Data & Analytics
A fast-growing digital commerce agency is looking for a Director of Data & Analytics to lead its data strategy, technology integration, and performance insights across marketing, media, and commerce operations. This agency partners with consumer brands to deliver end-to-end solutions—from front-end marketing and creative to back-end logistics and fulfillment—across DTC, e-retail, and marketplace channels.
This role sits at the intersection of data, business strategy, and innovation. You’ll lead a talented data team, manage analytics infrastructure, and collaborate with cross-functional leaders to turn data into decisions that drive client success and agency growth.
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Key Responsibilities
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Data Strategy & Technology
• Own the data architecture and analytics roadmap across internal operations and client engagements
• Design and scale measurement frameworks, attribution models, and reporting automation systems
• Lead implementation and governance of tracking technologies (GTM, pixels, APIs, etc.)
• Evaluate and implement advanced analytics platforms (e.g., Power BI, Tableau, Datorama, BigQuery, Alteryx, Python-based tools), data sources, and other tech relevant to clients’ business
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Insights & Performance Optimization
• Translate raw data into strategic recommendations to improve media, creative, and commerce performance
• Guide the development of dashboards, reports, and forecasting models to support decision-making
• Drive test-and-learn frameworks, A/B testing, and media mix modeling across full-funnel campaigns
• Deliver sophisticated analytics on lifetime value (LTV), retention, audience segmentation, customer journeys, and multi-touch attribution
Team Building & Leadership
• Hire, mentor, and develop a high-performing team of analysts and data professionals
• Establish a culture of curiosity, experimentation, and innovation across data disciplines
• Partner with cross-functional leads to foster data fluency and embed analytics into daily operations
Client & Business Impact
• Serve as a senior strategic advisor to clients and internal teams
• Lead analytics strategy for new business pitches, translating complex insights into persuasive storytelling
• Identify opportunities for revenue growth through new tools, services, or data monetization strategies
What You Bring
• 10+ years in digital marketing analytics, data science, or marketing technology leadership — preferably in a media agency, market research, or consulting setting
• Deep knowledge of digital campaign performance tracking across paid search, social, marketplaces, and ecommerce platforms in both DTC and B2B settings
• Proven experience with analytics systems including GA4, GTM, Looker Studio, Power BI, Datorama, SQL, and BigQuery
• Demonstrated understanding of Audience work and the value of 1st, 2nd, and 3rd party data across strategy, activation, and measurement
• Experience with cross-channel measurement and attribution
• Track record of building and leading high-performing data teams and analytics functions
• Strong command of statistical methods, experimental design, and data storytelling
• Exceptional communication and stakeholder management skills — comfortable presenting to C-suite and clients alike
• Strategic thinker with hands-on capabilities and a bias toward action and innovation
Why Join?
• Be a key player in an agency redefining digital commerce with end-to-end capabilities and proprietary tech
• Work in a high-growth environment where data drives strategy, creative, and client success
• Collaborate with industry leaders, visionary brands, and a team that values ambition, creativity, and results