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Senior Director, Media Planning - North America

New York, NY, USA

$170,000 - $190,000

About the Company

A global, performance-driven marketing agency operating at the intersection of brand and measurable growth. With a strong international footprint and deep expertise across digital and integrated media, the firm partners with ambitious brands to translate data, insight, and culture into business results.

The organization combines global scale with localized strategy, delivering modern marketing solutions across an increasingly complex media landscape

About the Role

The firm is seeking a Senior Director of Media Planning to play a key leadership role within its global strategy and planning function, with a primary focus on U.S. clients.

This is a hands-on, senior-level role for someone who can bridge consumer insight, communications strategy, and media execution. You will lead the development of integrated, insight-driven planning frameworks while also owning the details across channel strategy, investment allocation, and audience design.

The position sits at the center of client strategy, working closely with senior leadership, account teams, and global partners across EMEA and APAC. It requires someone who is confident operating independently, influencing senior stakeholders, and shaping both client outcomes and new business efforts.

Key Responsibilities

Strategic Planning & Insight

  • Develop insight-led media strategies grounded in consumer behavior, cultural context, and market dynamics

  • Translate data into clear, actionable planning frameworks across the full customer journey

  • Deliver high-impact strategic narratives and client-facing presentations

Media Strategy Leadership

  • Own end-to-end planning across Paid Social, Programmatic, Search, CTV, and broader omnichannel environments

  • Define channel roles, budget allocation, and investment strategy

  • Align media planning with creative, measurement, and business objectives

Client & Commercial Leadership

  • Serve as a senior strategic advisor to clients, shaping long-term growth strategies

  • Partner with account leads and global teams to ensure consistency and excellence

  • Play a key role in new business development, including pitches and strategic positioning

Innovation & Thought Leadership

  • Bring forward new ideas across media, data, and technology

  • Advance planning approaches at the intersection of brand and performance

Team Leadership

  • Mentor and develop planning talent across regions

  • Contribute to building best practices and strengthening overall planning capabilities

Requirements

  • 6–8+ years of experience in media planning and strategy, ideally within a digital or integrated agency environment

  • Strong expertise across Paid Social, Programmatic, and Search, with exposure to CTV and omnichannel planning

  • Proven ability to connect consumer insight to media strategy and business outcomes

  • Experience balancing performance marketing with brand-building initiatives

  • Strong analytical skills, including experience with platforms such as Google Analytics, GWI, YouGov, Meta, or similar

  • Exceptional communication skills, with the ability to present to senior stakeholders

  • Experience working across multiple markets or global teams is a plus

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