Paid Search Strategist - Remote

Key Responsibilities

Client Strategy & Growth Alignment

• Partner with Client Services teams to understand each client’s brand, goals, and KPIs.

• Build paid search strategies focused on customer acquisition, revenue growth, and ROAS.

• Proactively identify growth opportunities through new audiences, emerging trends, and advanced bidding strategies.

• Ensure alignment with broader omnichannel initiatives across search, social, email, and organic efforts.
  

Campaign Execution & Optimization

• Launch and manage campaigns across Google Ads and Microsoft Ads.

• Optimize keyword bids, targeting, creative assets, and budgets using data-driven insights.

• Use automation tools (Smart Bidding, Performance Max, SA360) and manual optimization when appropriate.

• Conduct A/B testing across ad copy, landing pages, and targeting tactics.

• Leverage first- and third-party data to improve acquisition and retention strategies.
  

Data Analysis & Performance Reporting

• Prepare and present performance reports with actionable insights tied to metrics such as CAC, LTV, and ROAS.

• Identify trends and diagnose performance gaps to drive continuous improvement.

• Use analytics platforms (GA4, Looker Studio, attribution tools) to measure and communicate results.

• Provide guidance on pacing, forecasting, and investment strategies.
  

Client Communication & Thought Leadership

• Join all internal and external meetings as the subject-matter expert in paid search.

• Communicate campaign performance, strategic updates, and optimization recommendations.

• Educate clients and teams on evolving search and programmatic trends.

• Support new business efforts by sharing insights, case studies, and best practices.
  

Creative Development & Execution

• Write and iterate high-performing ad copy tailored for DTC consumers.

• Partner with creative teams to develop compelling visual assets.

• Ensure consistency between ad messaging, landing pages, and brand voice.

• Test innovative formats including RSAs, DSAs, and interactive units.
  

Cross-Functional Collaboration

• Work with paid social, email, and lifecycle teams to ensure cohesive customer journeys.

• Partner with CRO teams to strengthen landing page performance.

• Collaborate with developers/analytics teams to implement tracking, pixels, and segmentation.

• Share insights that help refine holistic growth strategies across all channels.
  

Budget Management & Forecasting

• Manage ad spend across multiple brands, ensuring efficiency and scalability.

• Track pacing and performance, recommending shifts in budget as needed.

• Build accurate monthly and quarterly forecasts based on historical data and seasonal trends.
  

Innovation & Testing

• Stay current with platform changes, algorithm updates, and new advertising technologies.

• Test emerging formats, tools, and bidding strategies to drive incremental performance.

• Document findings to evolve and scale media buying best practices.
  

Preferred Qualifications

• Google Ads and Microsoft Ads certifications.

• Experience managing paid search campaigns in an agency setting.

• Hands-on experience with SA360, Performance Max, and other advanced tools.

• Proficiency with GA4, Looker Studio, and digital analytics platforms.

• Demonstrated ability to manage budgets across multiple accounts while driving measurable ROI.